Your Dsposal Branding + isometric illustration

Existing client Dsposal, had noticed their commercial site for the waste management sector was receiving a lot of domestic traffic. Consequently, they decided to set up a separate non-profit social enterprise information site for domestic users. They were seeking a local brand designer to develop their brand strategy, so contacted Manchester design agency Superfried.

For their new brand identity, it was essential to avoid confusion with their existing brand. It would need to immediately convey what the service is and who it is for. To achieve this would require a direct design strategy and approach.

The most literal symbol for domestic life is a house and for waste disposal, the classic bin icon – now commonplace on every digital screen. Whilst researching both, it became apparent that the latter could potentially resemble the entrance to a home. Further design experimentation and design iterations led to a strong, logical, and descriptive creative solution. For brand consistency, the typography for the logotype design was to follow on from their existing industry-led brand, Dsposal.

With the key brand assets established, it was time to address the illustrations. Since the artwork would be a key component of the brand positioning, it felt logical to hold fire on the brand colour research to ensure there would be no constraints during the development of the illustration style.

For reference, I reviewed the elaborate illustration style I had created previously for their main brand. It would be a lot of work, but to maintain consistency I could not resist developing another miniature world. Like before, an Escher-inspired, isometric, optical illusion-based creative direction was adopted. Once again extreme attention to detail was applied – the closer you delve into the world, the more the story is revealed.

Once the creative solution was complete, it was now far easier to establish a suitable palette that would work with the brand-led illustration style. To maintain a connection between both brand identities and to the environment it was logical to retain the green. Adjacent, citrus tones led to the use of the vibrant yellow. Lastly, there was the tricky secondary brand colour. It was here that the use of opposite colours directed us toward the strong and underrated option of purple.

Your Dsposal website