Create VR VR rebranded in LA

Create VR is an Augmented + Virtual Reality creative agency based in LA and London, working with clients such as Sony Pictures and Universal. They contacted graphic design studio Superfried to develop the rebrand for the creative agency.

With such an exciting, high-tech sector the creative direction in which this could be taken was endless. Design experimentation led to various design iterations being explored, but as usual, simplicity was key. Targetting common traits between the initial letters led to the final creative solution – a bespoke, distinct wordmark. The typographic design would provide the longevity and versatility that they required.

With a typographic route selected, the client asked if the new lettering style would also work with the letters AR for their Augmented Reality department. The common angled traits of the letterforms – VR +AR – ensured a consistent typographic design could be established.

Further development work was conducted based on the brandmark to generate a graphic device to style branded collateral and interior wall graphics. This was followed by the development of a brand color palette, typeface selection, and the development of template designs in both Keynote and InDesign.

With the creative solutions in place and brand identity complete, it was time to design their website – view the case study – alongside developer James Seddon at Cotton Creative.